Sony sometimes uses cookies, web beacons and other similar technology so we can analyze how our web site is used or for improving the customization of, for example, subscription services, for individual customers etc. Cookies and web beacons etc, in addition to being used as anonymous data in statistical analysis, sometimes interrelate with data which identifies you personally, so that we can provide, for example, better customization of subscription services.
[Viewing the website]You can disable the interrelating of cookie data and anonymous viewing data generated by web beacons by changing the settings on your web browser to refuse to accept cookies or other data forms which have a similar function. However, in such case, please be aware before doing so that you may no longer be able to purchase products or use services through the website.
[Distributing e-mails]
Sony sometimes uses web beacons in HTML e-mails, for improving the operation of its website or as a gauge of sales activity. When you read the HTML e-mail, viewing information such as whether you opened or previewed the e-mail and the images and text you clicked is recorded on our web server, not as anonymous data, but personally identifiable information (PPI). If you do not wish such information about you to be recorded, please place a block on the accepting of HTML e-mails.
(Explanation of terminology)
[Cookie]
Technology which sends a data file from a web server to a web browser and saves the data file on your computer when you visit a website, and which recalls your previous visits to a website when you visit the same website again.
An invisible image embedded in a web site or HTML e-mail which passes to the web server information about what a web site visitor has viewed.
[HTML e-mail]
An e-mail written in HTML language, the language used for building websites, which are distributed in subscription services, usually containing photographs and images.
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